Traffic – Travelpayouts Blog – Travel Partnership Platform

HCU & Other Google Updates: Why You Could Have Been Hit

Katie Caf — Thu, 20 Jun 2024 06:18:22 +0000

KatieCafTravel.com got hit hard by the latest Google algorithm updates, just like many other travel sites. Curious about what was going on with the rankings and Google Search, Katie, the site's creator, started chatting with a bunch of bloggers and SEO pros. Here’s a rundown of what she discovered about Google’s 2023/2024 updates and the changing world of search. We turn the floor over to Katie.

Google Documents Leak: How Should Travel Bloggers Use This New Information About Google API?

Mari Kuznetsova — Thu, 30 May 2024 09:59:29 +0000

We now have the leaked Google API documentation! And so do you. This information is crucial for everyone who is, in some way, related to SEO. Particularly travel bloggers and affiliates navigating the world of SEO and Google’s many updates that impact their websites’ search rankings, traffic, and affiliate earnings. In this article, we digested the conclusions of Rand Fishkin, a search marketing industry expert with 15 years of experience. In addition, we have enlisted Travelpayouts’ SEO expert Anton Ivlichev to analyze the leaked data and share his tips for travel bloggers concerning their SEO and blogging strategies.

How to Grow a Travel Agency With a Metasearch Engine

Alexandra Belski — Mon, 27 May 2024 08:19:18 +0000

Looking for ways to grow your travel agency? A metasearch engine can help you boost your online visibility and help users compare hundreds of deals in real time. Don’t worry, building a metasearch engine is straightforward and requires only basic technical skills. Whether you have an online or offline agency, a metasearch engine will be a win-win solution to its growth.

How Nagging Google Updates Have Affected Travel Bloggers’ Websites

Alexandra Belski — Thu, 23 May 2024 12:18:02 +0000

Travel blogging has shifted from being about telling personal stories to engaging in non-stopping SEO planning due to frequent Google algorithm updates. To maintain blog traffic and retain a personal touch, bloggers must adapt to these changes promptly. Here’s a rundown of some recent Google algorithm updates affecting travel bloggers, as well as first-hand tips and real blog stories.

Image SEO and Alt Tags: 14 Image Optimization Tips

Yvonne Ivanescu — Fri, 17 May 2024 07:59:33 +0000

In today's visually driven world, well-optimized images are essential for your travel blog's Google ranking. SEO image optimization can improve site loading speed, enhance user engagement, and help Google recognize your content's relevance to travel. But how does SEO for images work exactly? If you are wondering how to optimize images for SEO, you’re in the right place. In this article, we'll outline the best SEO tips for images so that you can skyrocket your travel blog's Google ranking through image SEO optimization.

7 Best Practices for SEO Rank Headlines and Titles to Improve Your Travel Blog’s Position in SERPs

Yvonne Ivanescu — Mon, 13 May 2024 09:11:11 +0000

Welcome to the wild world of words, where your titles aren't just doorways to your articles but neon signs that make travelers stop and stare. Yes, we know nailing the art of SEO title optimization can be tricky, but it doesn’t have to be. In this article, we’ll teach you all the secrets to ensure your SEO title isn't just seen but unforgettable. To keep you on the right track, we'll also incorporate some key page title SEO best practices to make every word count towards the success of your travel blog. Ready to learn more about creating the best SEO rank headlines and titles? Let’s go!

10 Best Free Keyword Research Tools

Andrew Bloem — Tue, 07 May 2024 13:57:02 +0000

Finding the right keyword tool is crucial for developing effective content strategies that captivate and engage your audience. Whether optimizing a blog post, enhancing your travel website, or expanding your online presence, utilizing a robust keyword research tool is essential for success. This article explores the best free keyword research tools of 2024, offering efficient solutions that won't strain your budget. From well-known tools like those provided by Google to innovative, lesser-known platforms, these resources meet the needs of seasoned SEO professionals and those new to content creation.

19 Best Email Marketing Services 2024 for Every Blogger

Alexandra Belski — Fri, 26 Apr 2024 13:24:12 +0000

Email marketing helps to efficiently bridge communication gaps between brands and customers. With so many things to focus on, it’s no wonder that aspiring bloggers often feel lost and are afraid to overlook important things during their blogging journey. With the best email marketing tools, you can automate and schedule your campaign, store all communications with your customers in a single interface, segment your audience, and personalize emails accordingly. This blog post encompasses some of the best email marketing platforms tailored to various business needs.

Unlocking the Best SEO Plugin: Rank Math vs Yoast

Yvonne Ivanescu — Fri, 29 Mar 2024 12:34:03 +0000

In travel blogging, where every moment is a potential story, time is often scarce. Content creators are all too familiar with the grind of juggling writing, photography, social media, and sharing their adventures. This relentless pace can lead to wasted hours trying to figure it out. And don’t get us started with understanding the ins and outs of search engine optimization (SEO). It’s important, but sometimes it can be hard to implement. Here is where WordPress plugins, especially SEO plugins, are key. But what is an SEO plugin, and how can it help you create a blog that ranks and makes you money? And in the world of Yoast SEO vs Rank Math, which plugin is better? Let’s get into it.

5 Questions Surrounding Google PageSpeed Insights: Travel Bloggers Answer

Maria Kuznetsova — Thu, 28 Mar 2024 19:17:07 +0000

The Google tool PageSpeed Insights invariably raises a fair few important questions: should you use it, can you be confident in the metrics it provides, what should you fix first? There's no one better suited to answering these questions than travel bloggers who use PageSpeed Insights every day and can share their first-hand experience. In this article, you will find answers from established bloggers who have been running their sites for a long time and are knowledgeable about SEO: Sharon Gourlay (Digitalnomadwannabe.com), David Leiter (Theworldtravelguy.com), Aleksi Luovix (Italyvacationplans.com) and Aisha Preece (Womenwanderingbeyond.com).

11 Best Niche Research Tools for Affiliates in 2024

Yvonne Ivanescu — Tue, 27 Feb 2024 15:41:40 +0000

Are you ready to elevate your affiliate marketing game? It starts with niche keyword discovery, the secret sauce to engaging followers and driving commissions. But how exactly do you pinpoint these golden phrases? This comprehensive guide dissects the significance of niche keywords and introduces you to 11 tools that promise to revolutionize your content strategy. From attracting a dedicated following to boosting your affiliate income, learn how these tools can help you craft content that connects with potential customers and adds unparalleled value to your audience's online experience.

Helpful Tips to Increase Your Traffic and Bookings During Low Seasons

Brittany Sawyer — Wed, 11 Oct 2023 23:46:24 +0000

Travel blogging has many “ebbs” and “flows” — sometimes, your traffic and bookings skyrocket for seemingly no reason, and other times, you can’t figure out why your traffic is drastically dropping month after month. These fluctuations can be frustrating, but they are inevitable, so understanding and navigating them (rather than letting them discourage you) is essential.

One of travel bloggers' most common reasons for traffic fluctuations is the high and low travel seasons. During the low season, traffic might dip, so it’s imperative to understand what (and when!) the low season is and some ways to combat the lower traffic during these months. Below, we’ll explain how to increase bookings during the off-peak season so your travel blog can thrive — regardless of the time of year!

Oops, Google Did It Again… Here Are Some Answers to Your Top Questions About the September 2023 Update

Maria Kuznetsova — Fri, 29 Sep 2023 10:33:16 +0000

“What the hell is going on, my traffic dropped 80% overnight!” Frustrated bloggers flooded Twitter, Reddit, and Facebook with similar messages last week. The explanation for the recent drop in traffic is very simple: Google rolled out another helpful content update. As a result of this update, many travel bloggers noticed a sharp drop in organic traffic as articles fell from the top of the search results. Let’s take a quick look at what happened and what you can do about it.

Helpful Tips & Tricks to Optimize Your Social Media for SEO

Brittany Sawyer — Mon, 18 Sep 2023 16:40:26 +0000

Are you tired of spending hours crafting the perfect posts for your social media platforms — only to have three people see the content you’ve worked so hard to create? Leaving your social media profiles up to the mercy of the algorithm can be brutal and can often cause you to miss out on potential followers and fans. Instead of “posting and ghosting” or giving up on social media altogether — it might be time to try social media optimization.

Social SEO helps your posts, reels, videos, and social media profiles be discovered by the people searching for the type of content you create — so, in this case, travel content! Keep reading to learn more about social media optimization and discover how to optimize your social media accounts to grow your following and get your content found.

Inside GA4: Why You Have Lower Session Numbers and Unassigned Traffic

Maria Kuznetsova — Fri, 15 Sep 2023 15:35:42 +0000

When Travelpayouts migrated from Universal Analytics to Google Analytics 4 (GA4), one of the first things we noticed was that the number of sessions was comparatively lower in GA4. Despite our initial shock—and panic—we soon realized that this is one of the biggest issues with GA4. We’re here to tell you why that is, as well as how to fix unassigned traffic and what impact GA4 has had on SEO.

How to make the transition from Universal Analytics to GA4

Yvonne Ivanescu — Tue, 05 Sep 2023 10:00:00 +0000

If you haven't yet migrated from Universal Analytics (UA) to Google Analytics 4 (also known as GA4), now is definitely the time to do so, especially since it's not as complicated as you might think. In this article, we'll explain the difference between GA 4 and Universal Analytics, including terminology, how to migrate to GA4, and answer common questions about the switch.

Increasing Your Blog’s Visibility: A Blogger’s Guide to Understanding Google’s Algorithm

Alexandra Belski — Thu, 29 Jun 2023 09:45:00 +0000

To increase your blog’s visibility, it is important to understand how search engines work and rank websites. In fact, there is one main search engine you need to keep in mind. In January 2023, Google accounted for over 96% of all mobile search traffic, leaving competitors like Yahoo! and Baidu with less than 4%.

Master Your SEO: Top Keyword Rank Checker Tools for 2024

Alexandra Belski — Sat, 12 Feb 2022 19:53:00 +0000

To optimize your website for search engines, it is important to enrich your content with the most relevant keywords. For that you can use keyword ranking checkers that evaluate keywords on different levels and help reach top ranks in the search results. This post presents some of the best keyword ranking checker tools, both free and paid, so you can find the perfect solution for your blog.